a brand with a passion in life.

Spring in2 Summer's number one passion in life is to motivate people to actively participate, to have fun, to live life and to share some love. This wonderful new health campaign is designed to educate kids about being active by engaging the community to look after their health and well-being… Striving to change an entire generation.

SMPC was brought on board to help bring this health campaign iniative to life. Discuss, research and create the appropriate brand name, design the brand identity and develop a range of sales and promotional tools to attract and engage sponsors and supporters to the campaign.

The compact SUV for progressive drivers.

Audi has expanded its luxury 4WD line-up with the all new Audi Q5 off-roader that will take on its rivals. You could call the new Audi Q5 an SUV. But if it doesn’t look like an ordinary SUV, that’s because it isn’t. Designed not to follow convention, Audi has produced something rather special: a beautifully streamlined vehicle that combines space and comfort with the driving dynamics of a coupé. It’s only by driving the Audi Q5 that you can truly appreciate why it’s like no other car in its class.

SMPC was briefed to develop Audi Q5 launch creative for the media launch & training programs.

Made in Australia from Irish stock.

St. Patrick's Day is celebrated by the Irish and Irish at Heart in big cities and small towns alike with parades, "wearing of the green," music and songs, Irish food and drink, and activities for kids such as crafts, coloring and games. Its a time for fun. Sydney's St Patricks Day Parade and Family Day is on Sunday 15th March. This year marks the 30th anniversary of the Sydney St Patrick’s Day Parade, this is indeed a momentous achievement.

SMPC was recommended to design and build the all new Sydney St Patrick's Day website. Key objectives in the website redesign include building a Sydney focus, create a new online membership facility with database and payment facilities. User friendly content management system allowing the client full control over the website once built.

The sky is the limit with targeted email campaigns.

Sqware Peg is a leading provider of services and solutions for On-Demand business applications in the Asia-Pacific region. Specialising in Software as a Service (SaaS), we work with global providers of Customer Relationship Management (CRM), Marketing Automation, e-Finance & Web Optimisation applications.

SMPC was briefed to produce a fresh email and landing page campaign to target participation in ‘On-Demand Circuit 2008 – Australia’s biggest cloud computing event of the year’, plus create associated event signage.

cycle for life.

Entoure is a business, established to stage fun and challenging sporting events in support of children’s charities. It pushes participants to new heights, but grounds them in experiences that will stay with them forever. Entoure has raised in excess of $500,000 through its Cycle Classic events conducted throughout 2008 and helped save 147 lives through it’s club red blood donor initiatives.

SMPC was briefed by entoure to completely overhaul their branding and to revitalise their image in the charity fundraising space. The highlight was the result of the photoshoot and retouching of the new brand image.

mixing it up!

Mashup Info are the Australasian distributor for Visokio software including Omniscope a visual data analysis, reporting and presentation – a powerful new visual way to integrate, analyse, filter and report on data.

SMPC was briefed by Mashup Info to design a brand identity and website plus corresponding collateral to create awareness and clearly identify their key products and services.

Endless summer. The new Audi A3 Cabriolet.

The Audi brand is now in its fourth consecutive year of record sales in Australia and has been running from record to record with ongoing double digit growth rates. In 2007, Audi closed the year with a sales increase of 25 percent – a strong result in a luxury car market that is growing by 9 percent.

SMPC was briefed by Audi Australia to design and produce all event collateral for the media launch of the new Audi A3 Cabriolet in Australia – Endless summer.

LEADERS UNITE


Client: National Australia Bank - BPA Leaders Conference

brand identity and utilising touchpoints

Tasks: Event branding support, photography
Brand Touchpoints: Overall event theme, invitations, signage, menus, lanyards, photography, event management support

Racing's Night of Champions

SMPC was asked to help raise the profile of this years 2008 Racing's Night of Champions awards ceremony which is held by the NSW Race Horse Owners Association.

Our job was to develop a stunning new range of event collateral to help boost the events profile to the public and association and to establish the branding toolkit which will be used in the years to come.

PETROL BRAND AWARENESS

Client: Audi Australia - Audi Petrol Fleet Roadshow

move into the fast lane

Tasks: Total event branding and positioning, design & development of themed vehicle branding, signage, print management, printing
Brand Touchpoints: Vehicle graphics, flags, themed event signage, sales support variant cards

Complete the season's hot new look with a hot new website solution

SMPC was briefed to design and produce Fiorelli's seasonal fashion website.

The final solution produced by SMPC was a sales targeted flash website that focused on the brands target market. Well photographed handbags and accessories along with a clean and well branded design showcased the season's wares. Viewers were able to view pricing and purchase directly online plus sign up for membership rewards and discounts plus tap into the latest in fashion news.

BRANDS ON TOUR

Client: National Australia Bank - Risk Australia Roadshow

brand identity and utilising touchpoints

Tasks: Event branding support, photography
Brand Touchpoints: Overall event theme, registration support collateral, invitations, note pads, event signage, menus, lanyards, photography, online visuals support

MOVE INTO THE FAST LANE

Client: Audi Australia - Audi TDI Fleet Event Roadshow

performance diesel technology

Tasks: Total event branding and positioning, design & development of themed vehicle branding, signage, print management, printing
Brand Touchpoints: Vehicle graphics, flags and stands, themed event signage, TDI Power logo recreation, sales support variant cards
 

THE TRADE LOUNGE

Client: Department of Education and Training

a head start with a trade

Tasks: Trade stand design and theme
Brand Touchpoints: Trade show stand including AV display, themed information pods, information lounge area, livery.

boutique investment group

Aurelius Investment Group is an integrated, diversified, Real Estate, Funds Management and Hospitality / Leisure investment company. Established in January 2007. Aurelius has set itself an ambitious yet pragmatic growth strategy to establish itself as a significant, ‘niche’ player with focussed strategies in real estate investment, funds management and hospitality management targeting regions of Australia, Asia-Pacific and Middle East.

SMPC successfully designed and delivered a unique website that reflected Aurelius’s investor market and values.

delivering communication solutions

CommSys have been implementing turn-key voice and data solutions for the business and service provider market for years. Their customers continue to select CommSys because of their ongoing professionalism and willingness to align products and services to their customer needs.

SMPC was briefed by CommSys to completely overhaul their branding and to revitalise their image in the IT and communications marketplace while focusing and clearly identifying their key products and services.

EXPOSING YOUR BRAND TO THE ELEMENTS


Client: Middle Harbour Yacht Club

EVERYONE'S UNIQUE

Tasks: Company specific event sponsorship sales proposal document, graphic design, printing and hand binding
Brand Touchpoints:  Proposal concept development, design and formatting, copy writing support, photography, retouching, print management, printing and creative binding

Rostone Print

Rostone Commercial Printers are the experts when it comes to corporate printing solutions of any kind. From fast turn around quotes to our state-of-the-art prepress, from our wide range of press capabilities to expert finishing, Rostone delivers on time, every time.

SMPC was briefed by Rostone to completely overhaul their branding and to revitalise their image, still maintaining their recognisable cherry icon.

Playing hard since 1874

The New South Wales Waratahs requested a themed membership booklet be produced to help increase membership numbers for the 2006 season. Numbers were down on the previous year and they needed a way to try and attract new and existing members back to the stands.

The idea was to develop a range of hero imagery which incorporated the use of historic imagery dating back to the start of rugby. A mix of historic imagery showcasing iconic past players in action and mix them with current players of the game today. Hence giving viewers of all ages something to reflect on.

The final outcome featured two iconic images that were used to help entice membership with the hero image being created out of approximately 8 morphed together photos - an historic back line of past and present player.

REWARDING BRAND SUCCESS

Client: Audi Australia - National Dealer of the Year (DOTY)

a mark of excellence

Tasks: Total brand identity creation, event support collateral
Brand Touchpoints: Logo design, brand style guide, custom trophy design, photography, personalized invitations, on-screen presentation support, event signage, menus, place cards, awards certificates, tailored DOTY winners stationary

SUPER STARS IN THE BIG APPLE!

Client: National Australia Bank - BPA ‘Leaders’ Conference, New York

brand identity and utilising touchpoints

Tasks: Event support collateral, design, online and print production
Brand Touchpoints: Event online micro-site, photography, event management support, event branding and positioning, e-marketing design and development, signage and photography branding

ready… set… drive…

The Audi brand is now in its fourth consecutive year of record sales in Australia and has been running from 
record to record with ongoing double digit growth rates. In 2007, Audi closed the year with a sales increase of 
25 percent – a strong result in a luxury car market that is growing by 9 percent.

SMPC was briefed by Audi Australia to design and produce all event collateral for the media launch and drive program for the all new Audi A4 range.

love chocolate

Streets Magnum has just launched two indulgent new ice creams, Ecuador Dark and Colombia Aroma Choco-Cappuccino.

Streets Magnum required additional creative support to complete the roll out of the Streets Magnum ‘I’m a Worshipper’ creative campaign for the Australian and New Zealand markets.

SMPC was briefed to create, produce and finalise these all important campaign elements for the promotion. SMPC delivered all finished art elements in just under a week ready for the in-store campaign rollout.

sailing in focus

Audi’s passion for high performance racing is not purely confined to the track. Audi is also this country’s largest corporate sponsor of competitive sailing.

SMPC was briefed by Audi Australia to design and produce all collateral for Audi Hamilton Island Race Week – an official nine-day schedule in the Whitsundays, incorporating spectacular on and off-water events.

Bryne Pool Services

Byrne Pool Services is a new business servicing the North Shore offering on-site service and advice, pool cleaning, equipment repairs and maintenance services.

SMPC was briefed by Byrne Pool Services to design their new company brand and corresponding collateral to create awareness and clearly identify their key products and services.

Oh Delilah

Opera Foundation Australia is a non-profit organisation dedicated to the development and appreciation of the operatic art form in Australia through providing training opportunities to young Australian singers and operatic artists at international centres of excellence in the field of opera.

SMPC was briefed by Opera Foundation Australia to refresh their brand image and relevant collateral to correspond with their National Opera Studio Scholarship Award performance event. In addition SMPC has been working with Opera Foundation Australia reflect their new branding across all of their events.

The new Audi TTS

The Audi brand is now in its fourth consecutive year of record sales in Australia and has been running from record to record with ongoing double digit growth rates. In 2007, Audi closed the year with a sales increase of 25 percent – a strong result in a luxury car market that is growing by 9 percent.

SMPC was briefed by Audi Australia to design and produce all event collateral for the media launch of the new Audi TTS range.

Dashing Print

For over 26 years businesses in Sydney have been turning to Dashing Print for reliable, fast and professional printing that can really save the day.

SMPC was briefed by Dashing Print to completely overhaul their branding, revitalise their image for existing customers and to introduce them to potential customers by clearly identifying their key products and services.

SYDNEY-BROOME, 7,000KMS, 21 DAYS
 EVENT ROADSHOW

Client: Audi Australia - Audi Trans-Continental Crossing

brands on tour

Tasks: Event branding and positioning, logo identity design & development, event support collateral, publication design
Brand Touchpoints: Event logo design, personalized guest invitations, event promotional brochure, event signage, flags, sales support variant cards, vehicle graphics, tickets, stage drive programs & map route support, merchandise, stickers, event image CD design & duplication, event clothing, other personalised guest and client support collateral.

the greatest show on earth

Hays is a global leader in specialist recruitment with over 8,900 employees over 390 offices located across 27 countries including Australia, New Zealand, South East Asia, the UK and Ireland, Continental Europe and Canada.

SMPC was briefed by Hays to theme their annual staff awards nights to be held at Luna Park’s Big Top in Sydney for x 1000 staff. SMPC themed the night “The Greatest Show on Earth” to have a circus feel but also a positive take on the company and their staff’s success.

the lighthouse

Audi has announced two of their most exciting projects to-date – the Audi ‘Lighthouse’ concept and the Audi ‘Terminal’ concept – striking new head office and retail faciltites. A great brand statement for Audi, these facilities are also a message from the European head office that Australia is a strategic growth market.

SMPC was briefed by Audi to design all event collateral for the exclusive premiere launch of these facilities to the media, setting a benchmark for future launches across Australia.

yes, we’re listening!

Sqware Peg strive to listen to their customers and to help promote new product concepts, favourite enhancements, interact with product managers and customers and to preview the very latest Sqware Peg products led to the birth of a new idea generation website for the company.

SMPC was briefed to design the ‘look and feel’ of the new ‘Sqware Peg Ideas’ website. The end result is a clean, well structured website which is focused on usability and reflects Sqware Peg’s branding and user market.

advance Australia fairly.

The G9 consortium has announced its transformation into a new entity named Terria, ahead of lodging its AU$5 million bond with the government to bid on the national fibre-to-the-node (FTTN) network.

SMPC was briefed by PowerFront on behalf of Terria to research, design and produce a range of online and print imagery to support the Terria bid campaign ‘Advance Australia Fairly’.

reach your audience through targeted email campaigns

Sqware Peg is a leading provider of services and solutions for On-Demand business applications in the Asia-Pacific region. Specialising in Software as a Service (SaaS), we work with global providers of Customer Relationship Management (CRM), Marketing Automation, e-Finance & Web Optimisation applications.

SMPC was briefed to produce a fresh email and landing page campaign to target ‘Integrated Demand Generation’. This campaign designed by SMPC became the most successful campaign this year for Sqware Peg.

harnessing the power and resources of your company

The challenge of growing your brand, your business and your people. Ultimately, it’s a matter of physics… and with more than just a dash of chemistry too ...and centuries of scientific research has proven you need impetus to overcome inertia to ensure that you move forward in business.

SMPC created and designed the framework for an entirely new company including illustrations and animation to help position Impetus TADW and to create an instant awareness to the term ‘impetus’ in the marketplace.

cuisine. providores. wares. gifts.

Catering on a whole new level, where they relish (every pun intended!) designing and creating unique dining experiences. You’ll find what is, most often, not available elsewhere – it’s part of the Pea Green Boat experience.

SMPC was briefed by Pea Green Boat to create a complete online taste sensation. We researched and created a completely new brand for Pea Green Boat that reflected their shopping and food experiences.