Client: Maverick & Toyota
Project: Australia wide Toyota Hybrid Camry Launch
Tasks: Showroom Point of Sale design (POS), production and support. Total concept design and development, point of sale research and custom design, dealer style and setup guidelines, print management and delivery.
SMPC was briefed by Maverick to custom design, produce, collate and deliver in-dealer point-of-sale displays to facilitate the national launch of the Toyota Hybrid Camry Australia wide.
Our teams role was to design multiple units and hero graphics which were then rolled out in metro and regional dealerships across the country in time for the national launch program.
Hybrid Camry brings together brilliant engineering with world leading hybrid technology. Built right here in Australia, it’s a car that will go far beyond your expectations. From the outstanding performance, handling and technology to the world-class safety and unique ownership experience.